Pepsodent White Now lives up to its name - a fluoride toothpaste that makes teeth whiter*. But it's also a toothpaste that you can use every day, just like regular toothpaste. The toothpaste has a recommended fluoride content of 1450 ppm. This whitening toothpaste forms a thin blue film on the surface of your teeth. Blue and yellow are opposite colours. When the blue in the toothpaste mixes with the yellowish tint of the teeth, an optical effect is created that makes the teeth look whiter and shinier. It's called an optical whitening effect, and it gives you whiter teeth instantly. Pepsodent White Now toothpaste has a fresh taste.
*Clinical study of the optical whitening effect measured in 79 subjects. The whitening effect is temporary.
Ingredients: Hydrogenated Starch Hydrolysate, Aqua, Hydrated Silica, Sodium Lauryl Sulfate, Flavouring, Cellulose Gum, Sodium Fluoride, Sodium Saccharin, PVM/MA Copolymer, Trisodium Phosphate, Glycerin, Sodium Laureth Sulfate, Lecithin, Caprylyl Glycol, Limonene, CI 74160.
Country of manufacture: France
Name of manufacturer:Unilever Finland Oy, Home and Personal Care
