Our straighteners maintain and distribute heat evenly using advanced technology. That's why your hair is straightened in just one stroke. The device comes with nanoe particles that are rich in moisture, which enrich your hair and reveal its natural shine.
Quick heating in about 20 seconds
Enrich + Advanced Care straighteners heat up to operating temperature in about 20 seconds,* making them perfect for busy days. Reaches a temperature of 100°C in about 20 seconds.
Smooth, straight hair in one stroke
The straightener makes it easy to finish your hair flawlessly. A brand new fast-acting smart heat sensor continuously measures the temperature of the plates and helps to keep it even, leaving your hair beautifully straight in one easy stroke.
76% of women say it creates visible shine
Say goodbye to frizz and welcome shiny, healthy hair. Our patented nanoeT technology in the Enrich + Advanced Care straightener evens out moisture and enriches your hair, revealing its natural shine. Nanoe technology retains about a thousand times more moisture than ions. Moist nanoe particles enrich the hair, making it visibly shiny and smooth.
Flexible 3D floating plates grip the hair firmly.
Flexible 3D floating plates move up and down and sideways. They allow the straightener to treat the hair evenly and thoroughly, right down to the ends.
Advanced smooth ceramic plates ensure effortless gliding.
Thanks to their shiny ceramic surface, these straightening plates glide effortlessly over the hair. 75% of women agree that the product glides significantly more smoothly.
