Powering the Ride Since 1996
FXR (Factory Xtreme Racewear) was founded in Manitoba, Canada, by Milt Reimer with one simple idea: to create premium riding gear, by riders for riders. More than 30 years of dedicated development have helped FXR grow into a global brand with over 150 employees across six international locations — Canada, the United States, the United Kingdom, Sweden, Vietnam and Korea — as well as more than 750 dealers in over 60 countries.
Whether you’re on the track, carving through deep snow or out on the water, FXR products are designed to perform in even the most demanding conditions. Our product range covers several specialized categories:
Snow:
High-performance, weather-resistant outdoor and riding gear designed to keep you warm and protected in challenging conditions.
Motocross (MX) & Off-Road:
Lightweight, highly durable riding gear, protective equipment and race-ready apparel designed to deliver performance and freedom of movement for high-speed riding.
Fish Pro & Outdoor:
Technical, weather-resistant gear for fishing and active outdoor use in demanding environments.
Lifestyle & Accessories:
Apparel and accessories designed for everyday use, combining FXR’s distinctive style with a bold, energetic look.
Motorsports and an active outdoor lifestyle are at the heart of FXR’s DNA. Our team actively participates in the very sports we design our products for. Supported by a global network of more than 12,000 ambassadors, FXR continues to develop technical apparel and equipment that helps you take on every terrain and condition with confidence.